THE ABILITY TO HOVER (handy hint #374)

MediaPasifika has adopted the hover. Nothing to do with helicopters, humming birds or vacuum cleaners. A client said, I thought plaintively: ‘I want to hover my mouse over the text to know more.’

Mouse-hovering? We dinosaurs just don’t. But the idea gained momentum, deep in the primitive cerebellum, and long-suffering Techsupport, tasked to make it happen, did so, like yesterday. So now you can (hover, I mean) over media by name and find out what they’re about without committing a click. Super-useful when compiling media lists or just browsing for knowledge.

On an equally constructive note we’re boosting the prominence of My Contacts which languishes between Browse and Search on the front page under the rest of the admin. Many people, I’m sure, don’t know that inside My Contacts categories exist for the addition of useful items to the user database which acquire characteristics of media entries, but remain exclusive to the user.

Enter entities or people under Personal, Media, Staff, Clients, Non-media, and Prospects which cover most requirements (ask for more if you think of any). Add any of them to any group; create groups of non-media, or foreign media — MediaPasifika can be transformed into a complete communications management platform.


Samoan women candidates for the 2016 elections - UNDP/UNWomen/Samoa/M.Maula

PASIFIKA VOICES: Internet newsfeeds tell us what’s happening all over Pasifika daily. We learn from the NOAA — the US National Oceanic and Atmospheric Administration — that high sea temperatures are threatening corals with death from coral bleaching across a massive slab of Pacific and Caribbean waters. Their 2016 forecast is for ’extended bleaching expected in Kiribati, Galapagos Islands, the South Pacific, especially east of the dateline and perhaps affecting Polynesia, and most coral reef regions in the Indian Ocean.’

Both Chile and Aotearoa have declared large new marine reserves — Chile off Easter Island, New Zealand off the Kermadecs — as the lid comes off tuna and toothfish piracy by Vietnamese, Taiwanese and South Korean-flagged vessels. US secretary of state John Kerry points to losses of more than US$10billion per year while announcing a port boycott of foreign vessels suspected of illegal fishing. Tonga is looking to Australia and New Zealand for aerial surveillance so she can target criminal vessels, though elsewhere the island nations still seem only to be coming to grips with the situation.

In AotearoaNZ the Safer Boating Forum tells the world it’s giving away 10 000 plastic bags so boaties don’t get their cellphones wet. 10 000 plastic bags? Overkill?

But I digress. Communicators must react to what’s going on: finding stuff out is the easy part. MediaPasifika puts you in touch with the voices all over Oceania, making it easy to get your message — or that of your clients’ — into media from Hagatna and Honolulu to Rarotonga and Invercargill.

“We've been using Media Pasifika for a few months now and we're very pleased with it. The database of contacts is reliable, the design is simple with an easy-to-use search tool and David and his team are fantastic to deal with” — Chris Brown, proprietor, Sputnik PR, Wellington

“Working with David is always good, because he knows the communications business so well. That’s why MediaPasifika works for us, because he’s made sure it suits the needs of New Zealand communicators” — Leigh Catley, communications manager, Horticulture New Zealand

“Media Pasifika is a quick and simple database to use for contacts in the Pacific Region. When we needed to access the database immediately, David and his team were able to quickly connect us to the site so we could send out our media release on the same day” — Danielle Swiecki, Professional Public Relations, Australia.